Sales
- A sales agent is hired who's a specialist within film sales.
- A trailer is made to show the target audience the main aspects of the film.
- The producer and sales agent gather everything they need to sell the film to distributors.
- The film gets screened, generating interest around the film
- The producer is now ready to negotiate with distributers around the globe.
Marketing
- A sales team is formed, to help market the film; reaching its full potential.
- Knowing the audience is important, test screening takes place to see how the audience will react to the film it self.
- The potential audience is then targeted with posters promoting the film it self. Other media's are used to reach the targeted audience, such as digital media (computer/internet) and newspapers.
- A deal is negotiated with cinema's to screen the film, allowing it to reach the target audience.
